LIVE PRACTICE BRIEFS

The Dirt Is Good project was a live brief provided by the D&AD New Blood Awards. In a fast paced digital world, young adults are spending more time on technology than outside.

The challenge was to create a campaign that would encourage young adults to venture outside, using a sport as an incentive.

Wanting to appeal to the younger generation, but retain their signature 80's style, the challenge was to design a new non-alcoholic beer with an accompanying campaign.

Playing on the 80's style, we came up with the idea of calling the new drink 'Like a virgin', a famous 80's song that also hints at the non-alcoholic feature.

This was a practice brief provided to the university by Co-Pilot. As a team, we had to transform Paddington station into a visual display to promote Co-Pilots launch.

Our focus was on how Co-Pilot can save you time to do things you enjoy, like grabbibg a coffee, reading or relaxing.

We came up with 3D graphics to hang from the celing, a custom made sofa and Nap pods in the shape of their logo to re-establish the relaxing environment Co-Pilot would create, and a coffee stand where you can grab a free coffee for your commute after downloading a Co-Pilot trial. Alongside this, we created posters, banners, social media posts, trainwraps and coffee labels.