Branding and Advertising
Project: Memory lane
Project: Memory lane
Project: Memory lane
Memory lane are a supportive and personal brand that provides support and bespoke care packs to people living with Alzheimer's and their families. The website has a range of produucts to choose from with then get sent in a branded box to their door.
The icon is comprised of an Alzheimer;s brain scan along with a butterfly in the center, symbolising the gaps created by plaque build up. Butterflies are used by the NHS to show that someone should be treated with more patience and care due to them having dementia. The colours represent the diversity of people with Alzheimer's and shows everyone has different experiences.
Project: RESQ
Project: Memory lane
Project: Memory lane
RESQ is an app designed to encourage young adults to perform good CPR. The name plays on the word 'rescue', written in the way young adults would text. The icon combines a phone to show the brand is an app and a heartbeat monitor line. Using comedy as the narrative, RESQ engages young adults and helps boost their confidence in CPR
The app has 3 feature pages; CPR now (guiding you through the process of CPR), learning and a CPR playlist. The main feature is an animated heart that beats in time to the correct CPR rhythm and keeps track of the time you have been performing.
Project: Wolf & Fox
Project: Memory lane
Project: Wolf & Fox
Wolf and Fox are a chic and contempory furniture store that focus on selling sustainable furniture in a modern and scandinavian style. They are based in the UK and brand assets range from advertising to van and shop front design.
The logo is minimal but clean to represent the style of the brand and their upmarket designs. The colours are calming yet professional, conveying a sense of luxury and high quality.
Web Design
Project: Pollination Education
Project: Pollination Education
Project: Pollination Education
This is a responsive website educating people on pollination and plants, developed using HTML, CSS, and JavaScript in Glitch. The website features a home page, a pollination page, a plantation page, a blog and a subscribe form. I used media quiries to ensure that the website was mobile-friendly.
Project: All about Jamaica
Project: Pollination Education
Project: Pollination Education
This is first coded, responsive website design I produced. It was created using Glitch and is a single page website featuring an interactive herobanner video and card styling. The website educates people on things to do iin Jamaica and what to do before travelling, making use of external website links.
Practice live briefs
Project: Tiny Rebel
Project: Dirt is Good
Project: Dirt is Good
This is a practice brief given during University to develop a new alcohol-free, flavoured beer with packaging and a supporting campaign. The challenge was to keep within Tiny Rebels branding but also create something new and fresh.
The title of the drink combines Tiny Rebels 80's style with the famous 80's song but also shows that the drink is alcohol-free. a virgin drink. The alcohol-free beer is strawberry and lime, represented by the colours and the illustrations showcase the 80's style with a modern twist to appeal to the young adult audience.
Project: Dirt is Good
Project: Dirt is Good
Project: Dirt is Good
The Dirt is good project was a brief provided by the D&AD new blood awards. The challenge was to encourage young adults to go outside and get dirty, using sport as an incentive.
I tackled this challenge by taking an unconventionaal approach and using orienteering as the sport instead of a well known team sport. Orienteering is for everyone and don't require prior skill, broadening the audience. By creating a social media challenge, I have reached the audience through a medium they are always on, using it to persuade them to complete the challenges to win a trip away and an insagram worthy post.